Suithouse

 

Challenge

Suithouse, a new men’s wholesale suit establishment launched in Oakbrook and Naperville, needed to increase awareness within the local communities and throughout the Chicagoland market. 

 

Solution

We created a multi-media “cover all the bases” campaign which utilizing localized mailers, regional billboards, buzz-generating social media, and stylish web design, as well as experiential events  around the store. Each element was timed to coincide with in-store promotions ands sales contests. And each tightly coordinated graphically to build the brand as well a traffic.

 

Results                                            The campaign exceeded managements expectations for marketplace awareness, increased same store sales by over 10%, created a crowd of loyal customers, and “got the new store word out” in a way that ensured future sales.