case history to come
OAG International’s goal was to brand their new data and cargo divisions, as well as create awareness for the benefits and features of each division for use
in meetings, direct mail and
We created two distinct platforms
to address to each division’s specific benefits and features. The cargo division we promoted through an airplane-shaped package and custom CD to highlight its real-time customer interaction. A highly detailed professionals brochure walked prospects through the array of new OGA Data Services. Management submitted to Sales for real world market testing and evaluation.
Each program generated a major lift in customers and industry awareness plus each helped OAG develop both current client bases far beyond management’s original expectations.