Isopure

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Challenge

Award-winning Isopure was launching a new brand called Infusions. Packed with high protein, it’s a departure from the heavy milkshake like protein drinks. Infusions are light, clear and refreshing drinks

 

Solution

We created a fresh, energetic campaign that highlighted its Unique Selling Proposition with graphics and copy that focused on the self image of die-hard fitness fans.  And, combined with “splashes” of clear beverage, the designs distinguished the new product from the competition.  The fresh, lighter depiction gave notice that, at last, serious “hard bodies” had a satisfying protein alternative. 

 

Results

Isopure management report that the new product launch exceeded their goals and have garnered major interest among their market audience.