nolan motorcycle helmets
case history to come
Nolan, an international leader
in motorcycle helmets, had just developed the first Bluetooth®
®communication system for helmets. Their aim was to announce the breakthrough and dominate their
We simplified both the graphics
and copy of the message to
maximize impact and awareness all while keeping continuity with of our previous NoLan messaging. The “we’ve got Bluetooth®, baby”
headline conveyed the same fun, young, up-to-date appeal that had proven spot-on in promoting other NoLan technological and stylistic innovations.
NoLan was enthused about the creative and continuity but it was
the achieving of their aims that so delighted management. NoLan established itself as the undisputed leadof the helmet communication industry.