Redbox

 

Challenge

Redbox hoped to parley their upcoming Tenth Anniversary into an ongoing box site promotion that would move loyal customers to host Special Movie Nights in celebration. 

 

Solution

We fielded a full array of social posts and box site graphics that highlighted the family party atmosphere, and suggested Movie Night themes. 

 

Results

The campaign boosted sales at each location by double digits throughout the term of the promotion and showed Redbox another way to generate periodic sales “bumps.”