case history to come
McDonalds®was launching a new sandwich line, the McWrap. Our assignment was to create awareness and
help brand the new offering.
We employed eye-catching in-store signage to trigger impulse purchase. These were backed up by a buzz-worthy social media blast to announce the new sandwich line. And, just as importantly, we developed new graphics to garner franchisee enthusiasm during the announcement at the investors meeting. As always, we took into account the clients established market positioning and creative style to maintain continuity.
Supported by our creative efforts the client enjoyed another successful launch in that it created awareness, trial, and a loyal following of fans for the new product.